Larry Fedora & Social Media

I happened to have ESPN Radio's SVP & Russillo on the background in my office today to catch Scott Van Pelt's interview with Larry Fedora, Head Football Coach at the University of North Carolina-Chapel Hill.

I was very impressed with Fedora's thoughts and opinions on Social Media, specifically Twitter:

"It's a tremendous tool these kids have in front of them.  It's all about educating them...how to use this to your advantage."

"You're branding yourself for your future, for your job, for your career.  There are so many positive things you can do with it."